Cherish is a specialized digital guide created to help vulnerable populations, including seniors, veterans, and individuals with diverse needs, connect with essential services in their communities . The application provides direct access to a network of businesses with verified accommodations and targeted promotions, moving beyond generic listings to build meaningful connections based on specific requirements . It is a community-driven solution focused on enhancing daily life through empowerment and inclusivity, making it easier for everyone to participate fully in community activities .

Features

Verified Accessibility Directory

The Cherish app features a specialized digital guide with a directory of businesses that have been verified to meet specific accessibility needs. Users can find nearby restaurants, hotels, community services, and recreational venues that are confirmed to have tailored accommodations. The listings go beyond generic labels, providing detailed and nuanced information on features such as wheelchair-accessible facilities, sensory-friendly hours, or staff trained in specific communication methods. This allows users to confidently discover and navigate to establishments that cater to their unique requirements, reducing uncertainty and fostering independence. The platform uses a digital badge system to indicate verified accessibility features.

Targeted Promotions and Offers

Cherish provides users with access to targeted promotions and discounted offerings from partner businesses, designed to match their specific needs. Businesses can list promotions such as senior discounts or veteran-specific offers, which users can discover through the app’s GPS-enabled search. This feature is part of Cherish’s mission to enhance daily life by connecting users with relevant opportunities and creating value through collaborations with its business partners.

Community Engagement

The app is designed to connect communities by providing a trusted bridge between vulnerable populations and accommodating businesses. The marketing strategy includes active participation in online forums and groups for disability, senior, and veteran communities to foster engagement. Cherish also plans to facilitate community building through regional accessibility meetups co-hosted with partner businesses, allowing users to connect and share experiences. The platform’s value proposition includes “Building Communities Through Inclusive Access” and leveraging community feedback to validate listings

Global Accessibility

Cherish is launching with a strategic focus on the German market, aiming to cultivate a thriving ecosystem of engaged users and verified business partners across Germany. The application is built on a scalable foundation, with a long-term vision to expand into new geographic markets. This architecture is designed to support future growth, enabling Cherish to offer its trusted accessibility information and community connections to users in new regions over time. The app’s core GPS-enabled services empower users to effortlessly discover nearby accessible businesses and tailored offers within its active service areas, starting with its initial launch in Germany.

Enhanced Corporate Reputation

Partnering with Cherish allows a company to become recognized as an accessibility champion, directly showcasing a commitment to inclusivity and social responsibility. This association strengthens a company’s reputation by aligning its brand with tangible ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) objectives, positioning it as a business that actively supports and welcomes vital community members.

Targeted Customer Exposure

The Cherish platform provides businesses with a dedicated and effective channel for a direct connection to untapped customer segments, including individuals with diverse needs, seniors, veterans, and their families. Companies can showcase their specific accessibility features and tailored promotions to this targeted audience, increasing visibility and helping them to better understand community needs. The platform also offers data insights on how accessibility features are being utilized, providing valuable information for future business development.

Brand Recognition

Cherish offers a digital and physical badge system that visually signifies a company’s verified accessibility features to users. This badge enhances brand recognition and builds trust by confirming that a business genuinely accommodates specific needs. For companies operating in Germany, partnership also provides support for complying with the Accessibility Reinforcement Act (Barrierefreiheitsstärkungsgesetz – BFSG), further reinforcing their status as a socially responsible and accessible entity.